Saturday , December 2 2023

Johnson and Johnson Careers – Senior Brand Manager

Website Johnson & Johnson

Job Summary

Johnson & Johnson currently has a vacancy for those looking to work as a Johnson and Johnson Careers – Senior Brand Manager for Full Time at their offices in England, UK. Applicants should be sure to read the job outline attentively if they intend to apply.

Job Title: Johnson and Johnson Careers – Senior Brand Manager
Company Name: Johnson & Johnson
Job Location: England, UK
Job Type: Full Time
Job Category: Johnson & Johnson
Job Link Expiry: 2023-12-30
Posted on:

Job Details:

Job Description:

You will be responsible for the implementation of this launch and the associated consumer marketing plans. You will work closely with the cross-functional Squad and global franchise partners to create and execute a launch that delights our consumers through the Path to Purchase.

Job Responsibilities:

  • Define product positioning and claims for NPD in partnership with global franchise, regulatory & medical, representing the local consumer & market
  • Develop your brand strategy and execute with perfection
  • Lead the creation of innovative and effective campaigns to grow sales & market share in your Brand across UK/Ireland/ Nordics
  • Drive data driven culture and focus on success metrics to embody a test, learn, iterate mentality
  • Work with media partners to identify and implement media optimisations and test & learns
  • To champion your brand within the broader organisation.
  • Work closely with rest of our brand marketing teams to drive harmonies across brand & demonstrate insights.
  • Lead local cross functional squad to launch strategically important NPD for UK and / or Ireland/Nordics markets to ensure flawless execution.
  • Lead external agency relationships and ensure work is delivered on time and within budget.
  • Own launch activation – Adapt & execute global asset toolkits across comms, ecommerce (and in-store) and develop consumer-centric activation ecosystem to deliver a seamless digital experience
  • Work closely with commercial teams to implement commercial initiatives to drive profitability.
  • Support global franchise in developing distinctive packaging that drives cut through on the digital shelf and in store
  • Represent local insights and needs to continuously optimise and improve the product
  • Shape and execute local GTM plans in line with global strategy, driving digital first mindset and co-creating disruptive launch plans with priority customers

Job Requirements:

  • Ecom first thinking, with ability to shape go to market strategy for an innovative solution outside of category norms
  • Applies working knowledge of brand strategies and brand building tactics to lead development and execution of 1 year brand plans for a brand or portfolio of brands.
  • Working knowledge of competitive price elasticity models and brand tiers to assist in forming robust RRP recommendations. Develop strong cross-functional relationships to lead delivery of complex projects at country/ cluster level
  • Draws on knowledge and experience of key drivers of demand forecast to address key components and accuracy of forecasting in partnership with Supply Chain
  • Ability to lead a cross functional team through complexity and ambiguity and think differently to solve problems creatively
  • Strong analytical capabilities to lead business performance analysis to identify issues and opportunities and build action plans for the cross-functional Squad
  • Apply in-depth understanding of consumer and marketplace dynamics to pursue brand development and new categories/brands
  • Strong digital acumen and ability to execute consumer centric digital strategy
  • Strong knowledge of the brand P&L and its components to determine implications of marketing decisions on brand profitability and build business cases for internal approval

Qualification & Experience:

  • Educated to Degree Level
  • Proactive and results driven
  • Good Interpersonal skills with the ability to influence both upwards and downwards
  • Can do attitude, with the ability to influence and work in a collaborative way
  • Understanding of P&L development
  • Strong digital acumen and experience and knowledge across ecommerce
  • Experience working on mobile apps or digital products would be advantageous
  • Flexibility to adapt plans/challenges as they arise
  • Commercial understanding with strong financial acumen in the UK market
  • Brand Management experience in an FMCG environment.
  • Proven implementation ability

Job Details:

Company: Johnson & Johnson

Vacancy Type: Full Time

Job Location: England, UK

Application Deadline: N/A

Apply Here