Johnson and Johnson Careers – Senior Brand Manager

Job Summary

Johnson & Johnson currently has a vacancy for those looking to work as a Johnson and Johnson Careers – Senior Brand Manager for Full Time at their offices in England, UK. Applicants should be sure to read the job outline attentively if they intend to apply.

Job Title:	Johnson and Johnson Careers – Senior Brand Manager
Company Name:	Johnson & Johnson
Job Location:	England, UK
Job Type:	Full Time
Job Category:	Johnson & Johnson
Job Link Expiry:	2023-12-30
Posted on:	Jobinton.com

Job Details:

Job Description:

You will be responsible for the implementation of this launch and the associated consumer marketing plans. You will work closely with the cross-functional Squad and global franchise partners to create and execute a launch that delights our consumers through the Path to Purchase.

Job Responsibilities:

• Define product positioning and claims for NPD in partnership with global franchise, regulatory & medical, representing the local consumer & market
• Develop your brand strategy and execute with perfection
• Lead the creation of innovative and effective campaigns to grow sales & market share in your Brand across UK/Ireland/ Nordics
• Drive data driven culture and focus on success metrics to embody a test, learn, iterate mentality
• Work with media partners to identify and implement media optimisations and test & learns
• To champion your brand within the broader organisation.
• Work closely with rest of our brand marketing teams to drive harmonies across brand & demonstrate insights.
• Lead local cross functional squad to launch strategically important NPD for UK and / or Ireland/Nordics markets to ensure flawless execution.
• Lead external agency relationships and ensure work is delivered on time and within budget.
• Own launch activation – Adapt & execute global asset toolkits across comms, ecommerce (and in-store) and develop consumer-centric activation ecosystem to deliver a seamless digital experience
• Work closely with commercial teams to implement commercial initiatives to drive profitability.
• Support global franchise in developing distinctive packaging that drives cut through on the digital shelf and in store
• Represent local insights and needs to continuously optimise and improve the product
• Shape and execute local GTM plans in line with global strategy, driving digital first mindset and co-creating disruptive launch plans with priority customers

Job Requirements:

• Ecom first thinking, with ability to shape go to market strategy for an innovative solution outside of category norms
• Applies working knowledge of brand strategies and brand building tactics to lead development and execution of 1 year brand plans for a brand or portfolio of brands.
• Working knowledge of competitive price elasticity models and brand tiers to assist in forming robust RRP recommendations. Develop strong cross-functional relationships to lead delivery of complex projects at country/ cluster level
• Draws on knowledge and experience of key drivers of demand forecast to address key components and accuracy of forecasting in partnership with Supply Chain
• Ability to lead a cross functional team through complexity and ambiguity and think differently to solve problems creatively
• Strong analytical capabilities to lead business performance analysis to identify issues and opportunities and build action plans for the cross-functional Squad
• Apply in-depth understanding of consumer and marketplace dynamics to pursue brand development and new categories/brands
• Strong digital acumen and ability to execute consumer centric digital strategy
• Strong knowledge of the brand P&L and its components to determine implications of marketing decisions on brand profitability and build business cases for internal approval

Qualification & Experience:

• Educated to Degree Level
• Proactive and results driven
• Good Interpersonal skills with the ability to influence both upwards and downwards
• Can do attitude, with the ability to influence and work in a collaborative way
• Understanding of P&L development
• Strong digital acumen and experience and knowledge across ecommerce
• Experience working on mobile apps or digital products would be advantageous
• Flexibility to adapt plans/challenges as they arise
• Commercial understanding with strong financial acumen in the UK market
• Brand Management experience in an FMCG environment.
• Proven implementation ability

Job Details:

Company: Johnson & Johnson

Vacancy Type: Full Time

Job Location: England, UK

Application Deadline: N/A

Apply Here

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