Friday , December 1 2023

Loreal Careers – Manager CRM

Website L'Oréal

Job Summary

L'Oréal currently has a vacancy for those looking to work as a Loreal Careers – Manager CRM for Full Time at their offices in New York, NY, US. Applicants should be sure to read the job outline attentively if they intend to apply.

Job Title: Loreal Careers – Manager CRM
Company Name: L'Oréal
Job Location: New York, NY, US
Job Type: Full Time
Job Category: L'Oréal
Job Link Expiry: 2023-12-30
Posted on:

Job Details:

Job Description:

Reporting into the brand Consumer Data Activation Lead, the Manager of CRM is responsible for developing and scaling customer-centric programs that drive acquisition, engagement & retention. The Manager of CRM will manage the Email & SMS channels for the brand, strategize & execute all broadcast and ad-hoc communications, lead channel AB testing/optimization, and develop & distribute campaign reporting.

Job Responsibilities:

  • Own AB testing roadmap for CRM channels, continuously testing new content approaches to optimize performance
  • Ensure campaigns are leveraging hyper segmentation and personalization to ensure users are being sent relevant communications at the right point in their lifecycle
  • Collaborate with Marketing team to support major new product launches, ensuring we’re maximizing the upsell/cross-sell opportunity from existing 1P database
  • Collaborate with internal creative and marketing partners for CRM content development and external agency partners for campaign deployment, operations & reporting
  • Coordinate execution of campaigns from start to finish including campaign strategy, creative briefs, content development and approvals, segmentation, QA, deployment, and post send reporting
  • Monitor email & SMS innovations and best practices from both within and outside the organization, recommend and implement new ideas with a focus on high impact initiatives
  • Track email & SMS KPIs and provide weekly/monthly recaps with insights to inform future strategies
  • Manage email & SMS calendar, ensuring alignment with broader eCommerce and brand marketing calendars
  • Pilot new technologies/vendors to enhance channel performance, working with internal teams to develop business cases, gain legal/security approval and bring pilots to life

Job Requirements:

  • Highly organized with excellent teamwork skills.
  • Ability to digest data and translate it into clear, meaningful, and actionable insights.
  • Strong project management skills.
  • Ability to work closely with a large group of stakeholders representing various areas of business.
  • 6 – 8 years in a direct to consumer CRM or Loyalty role
  • Ability to think creatively and manage designers in the development of email briefs and development.
  • College Degree
  • Experience with corporate reporting systems, CRM platforms, databases and data systems required.

Job Details:

Company: L’Oréal

Vacancy Type: Full Time

Job Location: New York, NY, US

Application Deadline: N/A

Apply Here