Loreal USA Careers – Coordinator Consumer Engagement

Job Summary

L'Oréal currently has a vacancy for those looking to work as a Loreal USA Careers – Coordinator Consumer Engagement for Full Time at their offices in Jersey City, NJ. Applicants should be sure to read the job outline attentively if they intend to apply.

Job Title:	Loreal USA Careers – Coordinator Consumer Engagement
Company Name:	L'Oréal
Job Location:	Jersey City, NJ
Job Type:	Full Time
Job Category:	L'Oréal
Job Link Expiry:	2023-12-30
Posted on:	Jobinton.com

Job Details:

Job Description:

The Coordinator, Consumer Engagement will bridge and support the Social & Content and PR & Influencer teams with daily responsibilities and strategic initiatives:

Job Responsibilities:

• Engage with key influencers that mention the brand, creators we regularly partner with, and other brands and retailers
• Manage and proactively draft Instagram Stories monthly calendar
• Identify influencers by staying current on new and emergent talent
• Be prepared with set agenda and send to the team prior to meeting
• Support the creation of agendas for calls with external brands to execute giveaway steps in a timely and efficient manner
• Request rights across Instagram and TikTok for always-on reposting
• Research and prep for team brainstorms including launches, events, mailers, campaigns, etc.
• Conduct competitive analysis and report to team on set cadence- key influencers, launch mailers, events, partnerships, influencer campaigns, competitive owned social content, new launches, etc.
• Run consumer feedback reports as needed
• Lead communication with legal to complete forms necessary to run giveaways across platforms
• Own content tracker inclusive of organic creator content and paid influencer campaigns for usage across owned channels
• Own relationship with agency to create stories for launches & campaigns
• Present report to full team for open discussion
• Partner with A&I team to collect LUSA/competitive Social Listening insights
• Write copy for all posts, including Stories
• Make content recommendations based on available content in tracker
• Search daily for on-brand and quality UGC and save down
• Organize and save down team LUSA decks, guidebooks, commercialization books, marketing notes, launch information, etc. to one CE folder for easy team accessibility
• Upload and schedule all content into internal systems – including Instagram Feed & Stories, TikTok, Facebook, YouTube, Pinterest
• Create trackable UTMs for social posts and product tags/links
• Own ALL Instagram DM communication for general & influencer communication
• Assist PR & Influencer Team and Social & Content Team with product send outs as needed
• Monitor and flag low inventory and place orders as needed
• Actively share back top influencers you have engaged with weekly
• Reach out to brands to collaborate on monthly giveaways

Job Requirements:

• Previous beauty PR & Influencer-specific experience
• Excellent verbal and written communication skills
• Strategic and creative mindset
• Team player who thrives within a dynamic, fast-growing company
• Extremely proficient in all social media platforms & Microsoft Office (PowerPoint, Excel, Word)
• BA in Public Relations, Marketing or Communications
• Meticulous attention to detail, resourceful, with a can-do attitude
• Ability to offer qualitative and quantitative rationale for ROI
• Proven track record leading strategic influencer campaigns with measurable ROI
• Social experience with a general understanding of branded social content and analytics

Job Details:

Company: L’Oréal

Vacancy Type: Full Time

Job Location: Jersey City, NJ

Application Deadline: N/A

Apply Here

Jobinton.com