Sunday , December 3 2023

Loreal USA Careers – Coordinator Consumer Engagement

Website L'Oréal

Job Summary

L'Oréal currently has a vacancy for those looking to work as a Loreal USA Careers – Coordinator Consumer Engagement for Full Time at their offices in Jersey City, NJ. Applicants should be sure to read the job outline attentively if they intend to apply.

Job Title: Loreal USA Careers – Coordinator Consumer Engagement
Company Name: L'Oréal
Job Location: Jersey City, NJ
Job Type: Full Time
Job Category: L'Oréal
Job Link Expiry: 2023-12-30
Posted on:

Job Details:

Job Description:

The Coordinator, Consumer Engagement will bridge and support the Social & Content and PR & Influencer teams with daily responsibilities and strategic initiatives:

Job Responsibilities:

  • Engage with key influencers that mention the brand, creators we regularly partner with, and other brands and retailers
  • Manage and proactively draft Instagram Stories monthly calendar
  • Identify influencers by staying current on new and emergent talent
  • Be prepared with set agenda and send to the team prior to meeting
  • Support the creation of agendas for calls with external brands to execute giveaway steps in a timely and efficient manner
  • Request rights across Instagram and TikTok for always-on reposting
  • Research and prep for team brainstorms including launches, events, mailers, campaigns, etc.
  • Conduct competitive analysis and report to team on set cadence- key influencers, launch mailers, events, partnerships, influencer campaigns, competitive owned social content, new launches, etc.
  • Run consumer feedback reports as needed
  • Lead communication with legal to complete forms necessary to run giveaways across platforms
  • Own content tracker inclusive of organic creator content and paid influencer campaigns for usage across owned channels
  • Own relationship with agency to create stories for launches & campaigns
  • Present report to full team for open discussion
  • Partner with A&I team to collect LUSA/competitive Social Listening insights
  • Write copy for all posts, including Stories
  • Make content recommendations based on available content in tracker
  • Search daily for on-brand and quality UGC and save down
  • Organize and save down team LUSA decks, guidebooks, commercialization books, marketing notes, launch information, etc. to one CE folder for easy team accessibility
  • Upload and schedule all content into internal systems – including Instagram Feed & Stories, TikTok, Facebook, YouTube, Pinterest
  • Create trackable UTMs for social posts and product tags/links
  • Own ALL Instagram DM communication for general & influencer communication
  • Assist PR & Influencer Team and Social & Content Team with product send outs as needed
  • Monitor and flag low inventory and place orders as needed
  • Actively share back top influencers you have engaged with weekly
  • Reach out to brands to collaborate on monthly giveaways

Job Requirements:

  • Previous beauty PR & Influencer-specific experience
  • Excellent verbal and written communication skills
  • Strategic and creative mindset
  • Team player who thrives within a dynamic, fast-growing company
  • Extremely proficient in all social media platforms & Microsoft Office (PowerPoint, Excel, Word)
  • BA in Public Relations, Marketing or Communications
  • Meticulous attention to detail, resourceful, with a can-do attitude
  • Ability to offer qualitative and quantitative rationale for ROI
  • Proven track record leading strategic influencer campaigns with measurable ROI
  • Social experience with a general understanding of branded social content and analytics

Job Details:

Company: L’Oréal

Vacancy Type: Full Time

Job Location: Jersey City, NJ

Application Deadline: N/A

Apply Here